Client: One Window Travel, Dubai UAE
Industry: Travel and Tourism
Service: Meta Ads Management
One Window Travel is a UAE based tour operator offering desert safaris, city tours, sightseeing trips, and adventure experiences. Before working with me, they were struggling to maintain stable bookings. Their previous ads had weak targeting, inconsistent creatives, and no proper funnel structure, which led to wasted ad spend and low quality leads.
Objectives
The main goals were:
Challenges
Their earlier campaigns lacked proper audience segmentation and creative direction. They were reaching the wrong peole, receiving irrelevant messages, and not converting enough inquiries into real bookings. They needed a structured, data driven approach that could scale.
My Approach
I studied their target audience in detail and created refined segments for families, tourists, adventure seekers, and different nationalities. Each tour received its own optimized audience setup.
I redesigned all creatives using clean visuals, strong messaging, and consistent branding. This improved engagement and made the brand look more trustworthy and premium.
I built a complete funnel with awareness, engagement, and conversion stages. Each stage had its own messaging and offers to move users smoothly from discovery to booking.
I retargeted people who viewed ads or inquired but did not book. Personalized offers helped convert them efficiently. Later, I introduced upsell campaigns promoting other tours to increase average customer value.
Results
Conclusion
By combining advanced audience segmentation, high quality creatives, and a structured funnel, I helped One Window Travel scale profitably and build a reliable booking system. This case study highlights my ability to manage Meta Ads for tourism businesses and deliver measurable, long term results.
