Client: Casas de Leon, Miami Florida
Industry: Real Estate and Property Sales
Service: Meta Ads Management
Casas de Leon is a boutique real estate agency specializing in luxury residential and commercial properties across Miami. Before working with me, they were getting low quality leads and spending more than necessary. Their targeting was broad, their follow up system was weak, and the leads reaching the sales team were rarely qualified. They needed a structured Meta Ads strategy that could consistently generate real buyers.
Objectives
Challenges
The agency struggled with irrelevant inquiries and high ad spend. Most campaigns lacked proper targeting filters such as income level, property interest, and location. They also had no automated follow up system, which caused warm leads to drop off quickly.
My Approach
I defined precise audiences based on location, income brackets, property interest, and buyer behavior. This helped reach people actively searching for luxury apartments, villas, and commercial spaces in Miami.
I created carousel and video ads highlighting premium property listings with clear calls to action such as schedule a viewing or request details. The visuals focused on interiors, amenities, and neighborhood appeal to attract serious buyers.
I connected Meta lead forms directly to the CRM and set up automated WhatsApp and email follow ups. This ensured faster response times, better nurturing, and higher chances of converting each lead.
I consistently tested new creatives, copies, and audience segments. This helped reduce cost per lead and improve lead quality over time.
Results
Conclusion
By combining precise targeting, strong creatives, and a complete lead management funnel, I helped Casas de Leon generate consistent and qualified real estate leads at an efficient cost. This project demonstrates my ability to run high performing Meta Ads campaigns for real estate clients and support sales teams with high intent leads.
